To help our customers in meeting their financial needs and help them plan for life’s events by providing innovative insurance products and services of superior quality at a fair price.

Our highest priority is to maximize financial benefits to our valued policy holders through proper risk management and sustained long term relationships.

We are committed to offering world-class insurance products and services, which will help our clients with the challenge of life changing situations.

All members of the Guardian Life team will perform their duties with the highest level of integrity and professionalism, maintaining an uncompromised devotion to our values in order to bring our customers, their families and communities a better future.

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Guardian's Values

Tapan Chowdhury- Square

“The Sponsors of the company, BRAC, Apex and Square are known for good governance and reliable services and we are here to bring a positive change in this industry by sharing our experience”


Syed Manzur Elahi- Apex

“The intellectual skill and the goodwill that the sponsors BRAC, Square and Apex bring is the basis of trust for our valued customers: A promise is a promise and we have always delivered our promise”


Sir Fazle Hasan Abed- BRAC

“BRAC has been successful in taking the service of micro financing to the lower income sector of the country,; we intend to do the same in life insurance through this company in a few years time; life insurance for all would be our motto”